Situation
Adeezy is a SaaS application where brands and media agencies can plan, execute, and manage cost-effective social media campaigns.
Adeezy needed a complete platform for disrupting the market with its novel ideas and algorithms. The task at hand was to design, build, deploy, and maintain a highly secure, state-of-the-art cloud solution in alignment with Adeezy’s vision employing cutting edge technologies to solve key business goals. The platform needed to be built with a high level of transparency and robustness in transactions; track, learn and provide insight into the performance of the publications; and predict performance and detect fraud.
Approach
We assembled a custom-built, dedicated team for the project, consisting of a Product Team Lead, UI/UX designer, Business Intelligence Analyst, Quality Assurance Analyst, and – of course – Frontend and Backend developers. We agreed on a lean and agile way of working, with frequent and continuous delivery in demo and production environments so we can continuously gather feedback from end-users and integrate this rapidly in the platform.
The technical solution includes integrating blockchain contracts for payment transparency, using machine learning algorithms for verifying content and analysing vast volumes of social network data for analysis and predictions.
Results
Together Adeezy and Valcon have built a creative marketing and advertising platform for influencers and advertisers in a matter of only months. Some of the key advantages that make Adeezy unique on the market are exceptional fraud protection systems, Blockchain DLT, community reviews, and advanced campaign and user analytics. We are proud to have a major contribution in developing this cutting-edge solution.
