The client, an international industrial service provider asked Valcon to support them in the segmentation of their customer base, which would allow the client to increase their already high service levels.
The study started with performing a series of rule-based ‘slices and dices’ on the data to gather some preliminary insights. This led to the first actionable recommendations. Afterwards, a k-means analysis was performed, which resulted in a data-driven segmentation of the full customer base. The end result was a strategy with recommended actions per individual customer which allows the client to further improve its service levels in a data-driven manner.