Situation
Adeezy is a SaaS application where brands and media agencies can plan, execute and manage cost-effective social media campaigns.
Adeezy needed a complete platform for disrupting the market with its innovative ideas and algorithms. The task at hand was to design, build, deploy and maintain a highly secure, state-of-the-art cloud solution in alignment with Adeezy’s vision of employing cutting-edge technologies to solve key business goals.
The platform needed to be built with a high level of transparency and robustness in transactions; track, learn and provide insight into the performance of the publications, predict performance and detect fraud.
Approach
At Valcon, we assembled a custom-built, dedicated nearshore team for the project, consisting of a product team lead, a UI/UX designer, a business intelligence analyst, a quality assurance analyst and – of course – frontend and backend developers.
We agreed on a lean and agile way of working with frequent and continuous delivery in demo and production environments to be able to continuously gather feedback from end-users and integrate this rapidly into the platform.
The technical solution includes integrating blockchain contracts for payment transparency, using machine learning algorithms for verifying content and analysing vast volumes of social network data for analysis and predictions.
Results
Together, Adeezy and Valcon have built a creative marketing and advertising platform for influencers and advertisers in only a few months.
Some of the key advantages that make Adeezy unique on the market are:
- Exceptional fraud protection systems
- Blockchain DLT
- Community reviews
- Advanced campaign and user analytics
We are proud to have made a major contribution to developing this cutting-edge solution.
