Appointment of Edwin Kerkmeester as Partner and Lead for Retail in the Netherlands

Utrecht, 12 January 2026Valcon, a leading European consultancy specialised in AI and data-driven business transformation, has today announced the appointment of Edwin Kerkmeester as Partner and Lead for Retail in the Netherlands as of February 1, 2026.  

With over 25 years of experience in professional services, including senior roles at international consulting firms and most recently at EY, Edwin brings a proven track record in client relationship management and complex transformation programmes within the Retail sector. 

Edwin will lead Valcon’s Retail go-to-market strategy and drive commercial growth by expanding Valcon’s portfolio of consulting, data & AI, and technology. Drawing on his extensive experience in the professional services industry, Edwin looks forward to working together with Valcon’s clients, teams and alliance partners to further strengthen the company’s presence in the Dutch retail sector.   

Edwin Kerkmeester said about his new role: “I am thrilled to be joining this relatively young and ambitious company. The pragmatism and can-do mentality attracted me as this fits not only my own way of working, but also the needs within the Retail sector, with its challenges and opportunities. I am really looking forward to working with Valcon’s exciting clients, together with the talented Valcon teams and strategic alliance partners and driving further sustainable growth within the Retail Sector.” 

Eelco Simon, Partner and Sector Lead of Retail and Manufacturing, commented“We’re excited to welcome Edwin as part of our leadership team, as we jointly sense a great cultural fit between the Valcon organisation and Edwin. Such a fit is very important to us. With his deep sector expertise, his proven track record and broad network within the sector across clients and alliance partners, he will add immediate value and support Valcon’s continued growth in Retail.”  

Geert van den Goor, Group CEO, commented“We are thrilled to welcome Edwin to Valcon’s leadership team. His experience in the professional services industry and proven ability to build strong client relationships make him an excellent fit. At a time when Valcon has positioned itself as a European powerhouse in data- and AI-led business transformation, Edwin’s leadership will be instrumental to further strengthen our presence across our Retail clients in the Netherlands

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