Unleash the power of your sales, pricing and topline strategies

Technological advances, data science progress and the emergence of new marketing frontiers have revolutionised the way companies use pricing models to deliver value to their clients. Well-crafted pricing and topline strategies can captivate customers, maximise profits and lead to market success. However, to navigate this dynamic landscape, a deep understanding of the market is crucial. In this ever-evolving business realm, strategic pricing holds the key to unlocking unparalleled growth and prosperity.

Valcon’s pricing levers can help increase your profits and commercial success without cutting costs. Our team of pricing experts work with companies across the globe to boost their sales, pricing and topline strategies to drive commercial success.

How we can help you and your business

Boost your topline

Unlock a greater profit potential with our quick-winning pricing services, leveraging short-term initiatives to drive immediate financial gains by rapidly monetising customers’ willingness to pay and maximising revenue streams. Choose our growth and value-boosting services to accelerate business growth by successfully implementing revenue and value enhancement initiatives, gaining a comprehensive understanding of your go-to-market strategy and unlocking untapped opportunities for sustained success.

Drive sales and pricing excellence

Drive your business forward with our sales excellence services, enhancing the effectiveness and efficiency of your sales operations while increasing sales value without relying on discounts, achieving sustainable revenue growth and maximising your bottom line. Choose our pricing transformation services to integrate pricing excellence programmes as part of your comprehensive topline transformation initiatives, revolutionising your approach to deliver consistent and long-term profit growth and elevate your company’s profitability.

We’re acclaimed

We’ve authored two influential books, ‘The Pricing Model Revolution’ and ‘The 10 Rules of Highly Effective Pricing,’ both of which have been praised by businesses and institutions alike. All the invaluable pricing know-how distilled within these publications is leveraged in our projects.

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The 10 Rules of Highly Effective Pricing: How to Transform Your Price Management to Boost Profits (Wiley, 2023)

Philip Kotler, Professor of International Marketing, Kellogg School of Management: “This new book will help wake up company marketers to the profit coming from creative pricing.”

Stephan Winkelmann, Chairman & CEO, Automobili Lamborghini: “The book is an unmissable tool to unlock the hidden value for customers in your company and transform it into profitability.”

Peter Brabeck-Letmathe, Group CEO Nestlé a.d.: “A game changer: this will help you increase profitability through 10 concrete rules on how to manage pricing.”

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The Pricing Model Revolution: How Pricing will Change the Way We Sell and Buy On- and Offline (Wiley, 2022)

Philip Kotler, Professor of International Marketing, Kellogg School of Management: “There are many books on pricing. This is the best read for managers wanting a review of several innovative pricing methods.”

Alessandro Piccinini, CEO Nespresso Austria: “No matter what external environment you operate in, what product you offer, what customer need you fulfill: this book written by a true pricing expert will inspire you to find the optimal and flexible pricing model to maximize value for both your business and your customers.”

The New York Times: “If you want to understand why price will become the key source of strategic advantage for any company, then read The Pricing Model Revolution.”

Get in touch today

    Danilo Zatta

    Partner, Head of Sales, Pricing & Top Line Strategies

    +49 172 6937532

    Mads Nyrup


    +45 7226 4358