Situation
The client launched a corporate accelerator for digital-related venture projects. Small internal teams worked on selected projects at an external location for a fixed time period.
In the end, these teams pitched their ideas and the most promising projects were executed within their respective business units. The goal was to realise innovative ideas and increase innovation capacity and speed.
Results
Valcon supported one of the selected ventures in the accelerator. The challenge of this project was to find a product-market fit for a digital skincare solution. We supported consumer insight, idea generation, behavioural design.
