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To serve the growing portion of business clients even better online, the client asked Valcon for support.


Valcon addressed this challenge by taking the customer as a starting point: clients in specific segments were interviewed to find out their exact needs. Research on customer behaviour was enriched with market data and based on the digital experience of the Valcon team and the client’s knowledge of the dairy landscape, a fresh B2B strategy was formulated.


The end result was not just a business plan supported by a detailed business case, but also a set of insights validated with customers that resulted in an actionable plan for the client.