Okay. The first few weeks are over. Many companies have gotten a handle on their cash situation and some may even have carried out some cost reductions. And many have begun to build a picture of how to survive as a company and how to carry out their work in coming months when the economic state of emergency is expected to end. So it is not because there is a lack of items on the to-do list at the moment.
We just have to add another item to the list. Because March and April is the time when you have to decide and execute what your company should look like after the summer holidays – when we have entered the state of new normal. In other words, now is the time for thinking and acting in the short term in order to succeed in the medium term.
This article was originally published in Danish in Finans here.