If your company is challenged by the current volatile market dynamics, you should regard these times as a window of opportunity to rethink your sales and service channels to better reflect customer behaviour in a post-crisis market. By adapting your sales and service model to the new business environment, you will realise efficiency improvements and enable your company to become more resilient to future market fluctuations.

Resilient business models are characterised by the ability to recover from, or withstand, tough market conditions while also reacting to changes. This means that a resilient sales and service model needs to be flexible and efficient by quickly (re)deploying resources for maximum value creation.

Here are five steps to resilience in the B2B sales and service models – in a post-crisis market. Read more here.