The COVID-19 crisis is catapulting the digital transformation in many companies from an imperative of going digital NOW. The ambition with digital transformations is often to achieve a more robust and sustainable market position – even in times of potential crisis.

Especially artificial intelligence (AI) and machine learning (ML) are some of the mature technologies that have the potential to fundamentally change the way companies drive and decide on their commercial agenda and future strategies. The fuel of these new AI-driven opportunities is data.

Data can substantially strengthen commercial decision-making, especially if you are seeking new avenues and pockets of growth in the market.

Read more about AI-driven sales in this publication here.